India’s one of the biggest E-commerce players Flipkart has started a new hyperlocal service called ‘Flipkart Quick’. This ‘Flipkart Quick’ service promises to deliver the product in less than 90 min from the local Flipkart hub.
The company claims that the service is aimed at providing customers with unmatched customer experience with its “wide selection, top-class quality, and a new location mapping technology framework.” Flipkart said that Flipkart Quick will be able to deliver consumers handpicked assortment of more than 2,000 products in categories varying from groceries, dairy and meat products, mobiles, electronics accessories, stationery items, and home accessories in the first phase.
Consumers can choose to order in the next 90 minutes or book a 2-hour slot as per their convenience. Customers can place orders at any time of the day and get their orders delivered between 6 AM to 12 AM. Flipkart will first debut its Quick service in select locations in Bengaluru. These select locations include Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram, and Indiranagar. The company will charge a minimum delivery fee of Rs 29.
The company will use a latitude and longitude approach instead of its traditional model of using a pin-code system to identify the delivery location. “With this, we move away from the traditional model of using a pin-code system to identify the delivery location, which can encompass a larger geographical area. Besides speeding up the last-mile process, this technology brings greater accuracy to address-mapping,” Flipkart said in a statement.